How many of us have heard this? "Competition is healthy. Competition leads to innovation, improved customer service, reduced complacency, requires you to focus on your core audience, and educate you on how to better serve your market."
Younger Years: In my younger years I had the firm belief that you can compete with others, take up your time, money and resources watching what others are doing -- so you can copy their actions and try to beat them. Competition. My primary developmental strategy was to find someone who performed ahead of me, I would strive to beat them. Once I beat them, then I would focus on the next person ahead of me, and so on. This worked and got me to a place where my strategy worked -- until it didn't. I maximized my results with that given strategy.
Currently: Then, I started to realize that if I took that time, those funds and resources to expand and improve upon my own space, then, I'm competing against myself. Some may call this, "Dominating." If you listen to interviews of Floyd Mayweather, you will hear him speak about beating himself and competing with himself constantly, he doesn't focus on what other people are doing. He focuses on making sure he is better today than he was yesterday. I started to apply this principle.
The difference: Competition allowed for me to gauge my skills and abilities versus that of others in my market. The problem therein lies the fact that you may not have any go-getters in that group. If there are some real sharks, go-getters and studs in that group, it helps you to keep pace. Unfortunately, that's a hit-or-miss strategy. Once you starting improving upon yourself in a consistent and constant manner - you'll never become complacent.
Action Plan: I predominantly operate in the business development/sales realm. So, I would like to invite you BD and Sales folks to develop a strategy to improve upon yourself. Yes, it is fine to see where you rank among the other great salesmen in your company, city, state, region, etc. but ultimately if you're not improving upon yourself or striving towards a goal... You simply have a wish to become better. You have no strategy. My action plan is this: I rely on the law of averages to help me develop strategies.
In short, determine what is true for you and what is important for you. You'll have quotas, goals and objectives but ultimately you can only do what you can do. Sounds cliche' but you need to improve upon yourself at the pace you're able to improve. Go out, put your face out there, ask questions, solve problems and close deals. No fear.
Your Friend & Favorite Consultant
Curtis DeCora is the Chief Executive Officer with Optimize Business Solutions and also a Senior Account Executive with Integra Business. The experience and expertise is backed by 8 years of B2B sales, starting 44 small businesses, and helping clients save an average of $9,381/year.